Business Mensch

An informative and inspiring guide to business by the founder of Noah's Bagels                                                                    

In Business Mensch, author Noah Alper gives you the practical skills you need to make your business the best it can be. Written with Los Angeles journalist Thomas Fields-Meyer, this book will ignite a national conversation about why being a mensch* is not only good for the soul... it is good for business, too. Learn entrepreneurship from a business leader with 35 years of experience and start down a path to success using timeless wisdom as your guide. Just as Noah's Bagels with its distinctly Jewish roots appeals to all kinds of appetites, Business Mensch provides nourishment for a variety of readers, helping them excel in both business and life.

Praise for Business Mensch:

“This earnest book shines with Alper’s conviction, business savvy and decency.”
—PUBLISHER'S WEEKLY

“Part memoir, part Jewish homily, part how-to manual, 'Business Mensch' tells the tale of a scrappy Jewish kid from Boston who hit the jackpot with Noah’s Bagels.”
—JWEEKLY.COM

“A timely book about the importance of being a mensch—written by a mensch. I guarantee it.”
—GEORGE ZIMMER
Founder and CEO of Men’s Wearhouse

“Business Mensch is a superb testimony to the power of traditional values to transform business for the better. Noah Alper tells it like it is. I highly recommend this insightful guide to entrepreneurs interested in learning from a real pro!”
—MAURICE KANBAR
Founder of Skyy Vodka

“Noah Alper makes a stunning contribution to business with his brilliant Business Mensch, the best business book I’ve read in years. It’s unique, informative, engaging and loaded with revelations that no other author has put into words. To say I recommend it is like saying I recommend breathing fresh air.”
—JAY CONRAD LEVINSON
Author, “Guerrilla Marketing” series of books

“Chutzpah, rebbe, Lech Lecha, Shtetl…. not exactly standard terms in most business school classes. Noah Alper’s remarkable book offers keen insights into the power of enduring cultural values—insights that are particularly valuable during this period of change in our economy.”
—CLEVELAND JUSTIS
Professor, UC Davis Graduate School of Management